Is My Website Getting Good Search Engine Results?

Two Simple Tests to Verify Your Situation 

If the search engine results of the (major) search engines (Google, Bing, Yahoo, etc.) can’t find your website, what was the purpose in spending all that money and effort? 

Certainly people can find your company by name in an Internet search. You need more than that!  If that is the only way your company can be found towards the top of the search engine results, your website is only functioning as an expensive electronic telephone book.

What you need For your business to prosper, is for people to find your company for your location, products and services — and most of all — you must stand out from your competition in the Internet search engine results!

keywords keyword phrases serp ranking factorsbetter search engine results

Organic Search Engine Results vs. Paid Ads

organic search engine results vs. paid ads

The typical search engine results page (SERPs) only displays 10 organic website results (excerpts) along with paid placements of advertisement relative to the search query.

In the illustration, the results in the blue box are the organic search results; the results in the red boxes are paid advertisements. Click image for a larger view.

A study about Google by Slingshot SEO show that 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.

The same study on Bing shows that 9.7% of organic clicks go to #1; 5.5% of organic clicks go to #2; and 2.7% of organic clicks go to #3.

What if over time you could come to occupy 2, 3, or more of those coveted first-page slots? You would experience more website traffic! And more new customers! YES! — It is possible to dominate the search engine result pages and crowd-out some of your competition to the second and third pages of internet search result pages. Or even deeper by having multiple 1st page results for your website. Contact us today to learn more without obligation.

A Website Designer Designs.

A Website Developer Builds.

Marketers Market.

What makes your website standout and rank high in the search result pages (SERPs) has little to do with creatively designed, strong website coding skills, or the marketers descriptive sentences about your product or service.  The key to being found and dynamically elevated above your competition in the SERPs is search engine optimization or SEO. Do you know the criteria the search engines are reviewing to choose your website to be on the first or second page of the SERPs?  Most website designers, website developers and product marketers don’t either — even when they say that they do!  As indicated above, search results are key to getting traffic to your website — that is why you need to engage an experienced SEO focused organization that also has the maturity to understand your business as well as create a website that represents your company well.

Search Engine Results User Interaction Facts

Did you know that:  
  • 90% of clicks on the page 1 of search results are made on organic links.
  • Only 4.8% of website traffic is generated from page 2 of the SERPs.
  • Only 2% of search engine traffic comes from page 3 of the SERPs. OUCH!
Here are some additional things to consider:  
  • 93% of online experiences start with a search engine.
  • 6% of internet users use search.
  • 70% of the search result links that users click on are organic generated results.
  • 70-80% of users pay no attention to the paid ads and only focus on the organic results.
  • 79% of search engine users said they always/frequently click on the natural search results.
  • In contrast, 80% of search engine indicated they occasionally/rarely/never click on the sponsored search results (ads).

Search Engine Optimization Gets a Website towards the Top of the Results!

Results are never guaranteed or constant because the search engine benchmark criteria (i.e., The Google Search Algorithm) are constantly changing. Armed with an analysis of your competition’s position, and search optimizing your website, your website will very likely be out in front — and once you are ahead, your website gains search engine credibility and your continuing improvement and upfront position will be much harder for your competition to displace.

A Little Search Optimization Effort Can Yield Dramatic Improvement

Let Search Savvy Design make an analysis of your current website. Find out how much room you have for improvement! Get a comparison against your competition’s website. Or if you don’t yet have a website, understand how strong are your competitors Internet presence and how small of an effort might be needed to easily overtake them in the search engine results. Contact us today to arrange a no-obligation discussion.