SEO Gets Better Search Results for Local Business Websites
Google’s search engine has a preference for providing a local business website with higher results. This can significantly benefit your business — if you have an intentionally designed local search savvy local business website.
Google is setup to provide search results for products and services available from a locally established business rather than return search results for major brands or national chain stores.
Local Business Websites
When local business websites are authored with local search criteria, they will be positioned higher in the search result pages (SERPs).
This particularly true for websites that contain content that is relevant to a search query. from a mobile device.
This search engine preference is also greater if your website has been optimized for mobile search and is fast-loading on mobile devices.
The page loading speed has now become a part of Google’s “Core Web Vitals”.
Page Load Speed is extremely important because up to 50% of users will make another selection if the first viewable portion of a web page is not viewable in less than 2.5 seconds on their mobile device.
- Nearly 1 in 3 of all mobile searches are related to location.
- Nearly 2 in 3 of smartphone users are more likely to purchase from companies whose mobile sites customize information to their location.
- 76%: of the people who search on their smartphones for something nearby, they visit one of those businesses within a day (28% of those searches for something nearby result in a purchase).
Local business websites in the local area that also have a verified Google+ page (Google’s own social network), will benefit even more.
Establishing your presence on Google Maps will also drive improved SERPs for your local business website.
For your business to prosper, you need search results from website pages that provide relevant information to people so they are able to find your company for your location, products and services.
Most of all you need a business website intentionally designed to stand out from your competition in the internet search results!
Get Increased Search Results by Being Mobile Search Friendly
A firm with over 60 percent of the searches for local business websites now occurring on mobile devices, with the preference for search engines being for a brick and mortar business — an appropriately designed, search engine optimized website built for local search, will benefit even more from mobile and local search discovery.
It’s not complicated to build a reasonable looking website with many of the do-it-yourself website tools available. But a pleasant looking website by itself doesn’t generate search engine results that drive customers to your business website.
Getting to the top of the search engine results pages takes a search savvy web design, create by experienced SEO web designer with marketing experience that knows and understands the “behind-the-scene” search engine optimization strategies for your business to have the potential to rank above your competition.
Results — Isn’t That What It Is All About?
Does anyone have a telephone book anymore? Remember when you started to get 2 yellow phone books? You maybe are too young or were not even born yet.
Yellow Pages and Yellow Book are still around – but have morphed themselves into online business listings. Do you have a listing on either of those directory websites were you pay through the nose to get to the top of the list, above your competition. Can you measure your results?
Our website work with you will result in measurable results, increased visibility, more direct new prospective customers being aware of your company, products and offerings.
Make your Investment in Website SEO with a Professional
Choose to make an better investment that will deliver results you can measure — get a professionally developed website, your first website, a new website, or by enhancing your website’s ability to be found through organic search engine results.
This has been a great investment for many of our clients has provided very significant results for much less than what they were previously spending on yellow telephone book advertising.
Contact us for a free, no-obligation consultation — Our greatest satisfaction is seeing our work growing your business in a measurable way.
